This summer, Toozi Sleepwear made its in-person debut at one of the Hamptons’ most anticipated events — BELLA Magazine’s Summer Hamptons Issue Cover Party in East Hampton.
Set against the backdrop of a sun-soaked summer afternoon, the event brought together an incredible mix of tastemakers, creators, and fashion insiders — and for the first time, guests were able to experience Toozi beyond the screen.
The Toozi Experience
For our first-ever pop-up activation, we wanted to create a space that embodied everything Toozi stands for: effortless comfort, modern luxury, and chic versatility. Guests enjoyed:
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Lounge daybeds + pillows crafted with our signature bamboo blend fabric — the perfect way to feel the cooling, breathable softness of Toozi.
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Silky sleep masks + handheld fans, keeping guests refreshed and relaxed throughout the afternoon.
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Polaroid photo moments — capturing the spirit of summer in Toozi style.
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Personal styling + fit guidance directly from Toozi’s founder and designer, helping guests discover their perfect pieces.
A Star-Studded Moment
Among the many highlights of our Hamptons debut was a visit from supermodel, author, and TV star Kelly Killoren Bensimon. Kelly stopped by the Toozi lounge to experience our activation firsthand, posing in the Ultra Luxe Sleep Mask and receiving a customized Toozi gift. Her presence was the perfect reminder that Toozi is made not only for restful nights but also for life’s most stylish moments.
A Celebration of Community + Style
The pop-up was more than a brand activation — it was a chance to celebrate Toozi’s growing community and our philosophy of “Sleep Beautifully…” With BELLA Magazine, we shared not only a cover party but also a lifestyle moment that blended fashion, comfort, and connection.
Looking Ahead
The Hamptons debut was just the beginning. Toozi is thrilled to continue bringing our collections to life with more in-person experiences — next up: our shopping pop-up at BELLA’s Fall Fashion Issue Cover Party during New York Fashion Week.
Stay tuned for more opportunities to shop Toozi IRL, and thank you to everyone who joined us for an unforgettable summer kick-off.
✨ Sleep Beautifully…
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